Pricing guide · checked October 6, 2026

How much does an AI receptionist cost?

The headline monthly price is only part of the comparison. AI receptionist vendors bill in different ways—by calls, minutes, unique callers, or plan limits—and the lowest-priced tier does not always include direct appointment booking.

The table below uses published vendor pricing from official pricing pages. Because plans can change, follow the source link before making a purchasing decision.

ProviderPublished entry/relevant priceIncluded usageAppointment schedulingSetup model
Universal Scheduler$59/mo StarterUp to 150 calls/monthDirect booking, cancellation, and rescheduling$139 implementation & launch
Goodcall$79/mo Starter100 unique customers/month; unlimited minutes/tokensCalendar/workflow capabilitiesSelf-service oriented
My AI Front Desk$99/mo200 voice minutes/monthLive calendar bookingPromotes rapid self-service setup
Smith.ai AI Receptionist$0 Free / $150 Pro25 calls Free / 75 calls ProAI scheduling supportedPro includes dedicated onboarding
Rosie$49 Professional / $149 Scale250 min Professional / 1,000 min ScaleDirect calendar booking starts on ScaleSelf-service; higher tiers add more support

Why two plans with similar monthly prices can cost very different amounts

A provider charging by minutes can become more expensive when calls run long. A provider charging by calls can be easier to model when call length varies. A provider charging by unique callers can make repeat callers inexpensive but can scale differently for businesses with many one-time leads.

Appointment scheduling also changes the comparison. Some entry plans answer calls and send a booking link, while direct calendar booking may require a higher tier. For an appointment-based business, compare the exact workflow you need rather than the cheapest headline price.

Six questions to ask before comparing AI receptionist prices

Is billing based on calls, minutes, unique callers, or another usage unit?
Does the entry plan actually book appointments, or only send booking links?
Can customers cancel and reschedule as well as create new appointments?
What happens after the included usage is exhausted?
Is setup self-service, assisted, or fully implemented for you?
Which calendar or booking system remains the source of truth?

Where Universal Scheduler fits

Universal Scheduler is intentionally narrower than an all-purpose AI front-office platform. It is built around phone scheduling for appointment-based service businesses: booking, cancellation, rescheduling, message taking, business rules, and Google Calendar availability.

The Starter plan is $59 per month for up to 150 calls. A one-time $139 implementation and launch charge covers business configuration, services, hours, booking rules, phone and call routing, Google Calendar connection, confirmations, end-to-end testing, and launch adjustments.